care for your brim

Use a soft brush such as an unused soft-bristled toothbrush or a hat brush or sponge- specially designed for felt hats. 

Start on one side of the hat and work your way around with short, gentle counter-clockwise strokes along the direction of the fabric's nap to maintain the material's integrity while removing dust, dirt, and lint.

For any noticeably stained area of the hat, you can carefully dab it and spot clean with a slightly damp cloth or sponge (such as a makeup sponge). Make sure the cloth is not too wet.

To absorb and remove oily stains caused by hair products, makeup, lotions, or body oils, sprinkle the stained area with cornstarch and leave for at least a couple of hours before brushing away.

Repeat any or all of these steps as necessary.

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Hat Stand

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Hat Pegs

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Designate a clean flat surface that can withstand heat.

Use your iron on steamer setting (make sure it's pushing out a lot of steam) and lightly brush the hot air around the brim either on the specific spot you're trying to flatten, or the whole way around. You can use an industrial steamer or any over the counter hand held steamer. 

Immediately after steaming — and while your hat is still hot and soft, take it over to the designated surface and lay it flat.

Push down on the brim to make it even flatter! (Tip: use a few heavy books to get that brim really flat.)

Count down 5 minutes and voilà! Your brim should be stiff again and back in shape!

Repeat the process as needed until the desired shape is achieved.